Kyle Arango has 20 years of experience in copywriting, creative directing, and building and leading teams in the branding/advertising industry. He has worked at agencies such as HUGE, Big Spaceship, 160/90, P2, and The Creative Group. His tenure at 160/90 included opening up the agency's first satellite office in LA. There he grew the agency in size and revenue by 10x in under three years and helped set 160/90 up to be acquired by William Morris Endeavor.
Currently Kyle is the Executive Creative Director at The Sasha Group, a VaynerX Company, where he oversees the entire creative department and output. Prior to that, he spent 5 years as Group Creative Director at VaynerMedia and sat over some of the agency’s largest and most high profile clients, including: Duracell, Fanatics, DraftKings, ScottsMiracle-Gro and Chase. His work spans from Super Bowl spots to viral TikToks and everything in between. He is an expert in Social and emerging media—focusing on attention, putting work where the eyeballs are, and ensuring that is attuned with culture.
His work has been recognized by Cannes Lions, CLIO, Communication Arts, Ads of The World, Little Black Book, HOW, PRINT, Graphis and The One Show.