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As DraftKings’ AOR, we looked for opportunities to break through culture. Identifying three up-and-coming hip hop artists, we gave them creative license to create a real track simply about the bettor’s mindset. With each receiving millions of views and plays inside NBA arenas, Fresco Trey’s song blew up even further after organically being selected for EA Sports NBA 2K22 Official Soundtrack—a platform with over 2 Million daily users.
Role: GCD
Directed by Reel Goats, Logan Meis
Chief Production Officer: Maya Brewster-Dorian
Executive Producer: Mat Hollis